Citigroup sale a new start for Primerica

Monday November 16, 2009 09:00 AM

Industry analysts said the deal will move Primerica, which employs about 1,991 people, mostly in Gwinnett County, out from under Citigroup’s shadow. That may allow Primerica to better capitalize on its organization of 100,000 independent salespeople, who operate similarly to multilevel marketers such as Amway, where higher-level agents earn a cut of commissions from the agents they recruit. …

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